Writer - Creator - Dreamer
Writer - Creator - Dreamer
With its heritage of classic designs, game-changing innovations, iconic signature athletes and culture defining creativity, Nike Basketball is arguably the most influential sports brand in history. When Eric Montgomery discovered his love for the game of basketball as a young kid growing up in Los Angeles, he also discovered that a pair of Nikes would be his go-to on court kicks. Years after lacing them up in a meaningful game, Eric would earn the opportunity to create, write, and produce for Nike Basketball as the Senior Writer for the Nike Basketball creative studio.
Sabrina Ionescu doesn’t need you or anyone else to validate that she deserves to be in the conversation of the best young basketball players in the world—she made her own space. To launch the Nike Zoom GT Cut, Eric and the Nike Basketball team developed the ‘Space Maker’ concept inspired by the game and attitude of Sabrina Ionescu and everyone out there making space for themselves and others.
Eric played a vital role as the secondary writer for the launch of Kyrie Irving’s seventh signature shoe. He helped craft the storytelling, wrote product copy, assisted on the ideation and production of the digital journey.
Eric served as a writer/basketball consultant for Kyrie’s new basketball training video series, Inside The Move.
Eric helped write and produce a short film exploring the eccentric mind of Kyrie Irving.
Eric was the lead digital writer for the launch of LeBron James’ 18th signature shoe. He helped craft the narrative, Hero AV, and supplemental content, wrote the product copy, messaging hierarchy, Nike App, and social copy.
Link to Athlete Hub: https://www.nike.com/basketball/lebron-james
Eric helped craft the manifesto that lead the launch of the LeBron 18.
For the LeBron 18 BTD, Eric mapped out the narrative, wrote the questions, and conducted the interviews. He also helped with shaping the edit and writing the copy for social and digital.
As the lead writer for the launch of Giannis Antetokounmpo’s second signature shoe, Eric helped create the narrative, shaped the storytelling, and crafted product and social copy.
Hero AV for the launch of the Zoom Freak 2, script written by Eric Montgomery.
Nike Basketball’s Zoom Freak 2 behind the design film, script and concept written by Eric Montgomery.
“If you want to be a complete player, you have to make an impact on both ends of the floor, from tip-off to the final buzzer.”
In the first Nike Basketball campaign Eric worked on, he helped craft the digital and social copy for the KD13 footwear, Hero AV, and social media journey.
Eric came into the KD13 project after the concept was sold but helped shape the narrative and sharpen the storytelling as the lead writer.