Writer - Creator - Dreamer
Writer - Creator - Dreamer
Eric was the lead digital writer for Nike Sportswear and Nike Lab, helping craft product copy, campaign copy, and social copy. He was also a key contributor on several editorial and storytelling content projects.
Eric wrote the product and digital copy for the launch of the Air Max 2090. He also spent a day with Alyssa Carson and her father Ben and wrote the supplemental essay to her “Space To Dream” film.
Link to essay: https://www.nike.com/alyssa-carson-space-to-dream
Eric wrote the product copy for the launch of the Air Max Verona and a short form essay to supplement Naomi Osaka’s “Break The Mold” film.
Link to essay: https://www.nike.com/air-max/naomi-osaka
As a part of the recrafted Air Max 90 campaign, Eric wrote an essay to supplement a short film highlighting Grime rap artist Flohio.
Link to essay: https://www.nike.com/gb/air-max/flohio
Eric collaborated with the Nike Sportswear Art Direction team to help create the storytelling for the highly anticipated recraft of the classic Nike Air Max 90. The campaign included a short film featuring Leo Baker and a companion essay penned by Eric.
Link: https://www.nike.com/air-max/leo-baker
Eric worked alongside Les Green and the Nike South African team to create a visual narrative for Karabo Poppy’s Nike By You AF-1. He wrote the script and helped shape the final edit.